Exhibition celebrating Nokia's product design. Over a four months period, we dived into old archives, spoke to designers and engineers, looked at colours, material and UI screens. Mapping out the Nokia journey, we started to identify some of the key players in Nokia's vast product portfolio (counting 800+). A handful of devices became the backbone of the exhibition. For each device we developed a visual story, keeping the device the hero, whilst highlighting some of the key achievements for each product in a visual engaging manner.
The exhibition explored how Nokia steadily influenced the way people behave, interact and connect with one another. The show charted design innovation, starting with the first mass-market mobile handset and speculated on the future in the form of triptych film installation, featuring prominent Nokia designers in conversation, and saw the launch of the first Nokia Lumia.
What we did:
—Exhibition design
—Planning, set up and execution
—Displays
—Graphic
—Print
—Films
—Animations
Microsoft partnered with Vitra Design Museum to see digital technology enhance the visitor experience at the Alvar Aalto exhibition.
By creating a simple app, containing additional information about the exhibits it allowed for the curator to provide that information to the visitors’ at a precise point in the exhibition using NFC.
The technology helped track the visitors’ interaction and as a result, a greater understanding was gained of the their behaviours, this information can now be utilised in the design of upcoming exhibitions.
What we did:
—Mobile App
—Digital journey
World Design Capital (WDC) is a biennial global event that celebrates design as a tool for improving social, cultural and economic life. WDC 2014 was hosted in Cape Town, which saw a yearlong series of design-related events.
As one of the main sponsors of WDC, Microsoft wanted to be an active sponsor, and participating in a meaningful way. By working directly with a project in le Langa township, Microsoft helped digitally empower the local community and showed how technology is a contributing factor in positively changing peoples’ lives.
Utilizing the free Wi-Fi infrastructure already in place, Microsoft Mobile Library was providing a range of mobile devices enabling the residents to access the Internet and Microsoft services, and through a series of training sessions with a ‘Train the trainer format’ the aim was to leave a lasting improvement to be built on, past the 2014 sponsorship.
What we did:
—Concept
—Event planning, set-up and execution
—Workshops and training sessions
—Managing sponsorship and NGOs
—Press and PR
—Design App
We were asked to take the People Made exhibition that premiered at London’s Design Museum in 2011, to the World Design Capital Helsinki.
Over two decades, Nokia introduced a succession of iconic products that changed the way we live. It brought calling, messaging and photography to the masses; helping people to live in the moment, make memories and share their lives. It showed Nokia Design’s approach to product making; how they conceived and crafted products that literally change the lives of millions. It shared the voices of designers who created the products and the voices of people whose lives those products have touched.
For the World Design Capital in Helsinki, we re-fitted the exhibition to work in a large industrial setting. Having more space, longer duration and more footfall predicted, we expanded the exhibition to include a set of short films, giving voice to the people using the Nokia phones. With Nokia's new and bold approach to colours, we wanted to display the portfolio to celebrate colours in product making. Echoing this new direction, in a large colourful back-drop, with high visual impact, it drew attention to the portfolio.
What we did:
—Exhibition design
—Planning, set up and execution
—Displays
—Graphic
—Print
—Films
—Animations
Nokia and Iittala are inspired by the common desire to design products that enhance everyday life. This objective is driven by producing greater efficiency, a sense of play and heightened interactions between people and things.
‘Designing the Future of the Everyday’ was a conversation lead by Marko Ahtisaari, former Head of Nokia Design, and Harri Koskinen, Design Director of Iittala.
The event took place as series of breakfasts and dinners during Salone de Mobile. We invited a number of design key influencers to discuss their view on ‘Designing the Future of the Everyday’.
What we did:
—Event planning, set-up and execution
—Display
—Print
—Videos
—PR material
—Photography
We were asked by the Brand Marketing team in Nokia, to create a book that celebrated the new Nokia Pure typeface. Using a simple structure gave us the freedom to populate the book with stories following the design journey from initial scribbles to final font. Combining design inspiration, specimen sheets and interviews with typeface creator Bruno Maag, Twenty-Six Characters is a rough guide to typography and it chronicles the typeface’s development as it was meticulously crafted into a distinctive and characterful brand asset.
Twenty-six characters received the Clio Gold Award, an In Book at the D&AD Awards, a Certificate of Typographic Excellence in Print by the Type Directors Club New York, a Silver Cube Award by the Art Directors Club New York and was shortlisted for the Design Week Awards Editorial Design category.
Published by Gestalten 2012
What we did:
—Concept
—Content
—Photography
—Design and layout
Nokia produced a book that goes beyond Iittala, Artek, and Marimekko, to present a rich visual snapshot of Finnish design, design heritage and inventiveness.
It is 400 pages of rich visual material, a journey weaved together by a series of short features of know and un-know designers and craftsmen, and aiming to draw an abstract line between Nokia design and the influence of the Finnish design heritage.
Published by Gestalten 2014
What we did:
—Concept
—Content
—Photography
—Interviews
—Licence agreements
—Design and layout
‘Spring Table’, was a pop up restaurant by Tom Dixon and DOCK Kitchen, during Milan Salone 2012. In collaboration with Tom Dixon, Nokia created an app for the guests to browse the menu.
The restaurant was housed within a monastery, under the frescos of the impressive Salle Del Cenacolo. Using Nokia Lumias to display the app, it created a subtle and empathic brand presence that made a strong visual contrast between the historic artwork and contemporary technology.
What we did:
—Concept
—Event planning, setup and execution
—Mobile App
—Print
Global support videos for all Nokia and Lumia devices. The videos were made for the Microsoft YouTube support channel as a part of a broader support network. They were created to be easy to update and localise across 14 key markets.
Microsoft Lumia Support Channel
What we did:
—Design and Layout
—Asset management
—Build delivery system for global market (14+ regional variants)
The emulator started out as a self-learning and interactive demo for Nokia Lumia that lets people become familiar with Windows Phone, by demonstrating what they can do with it. For the Windows 10 version it was expanded to work across the Windows 10 eco-system. Designed to work on Android, iOS and online, it became a key tool for consideration, training and post purchase experience. The emulator is rolled out globally.
What we did:
—Design development
—Brand transition alignment
—Asset management
The design table and colour wall was created for World Design Capital in Helsinki in 2012. It showcased the Nokia innovative approach to colours in their products. The colour story was amplified as a backdrop, echoing the portfolio and creating a high visual impact in a spatial context.
The table has been used at global events, such as Le Web (product Lunch), Design Junction, Nokia World Helsinki, Mobile World Congress (exclusive press event) Barcelona 2013 and Mobile World Congress 2014.
What we did:
—Concept
—Design
—Event planning, set-up and execution
